Adidas Launches the Game-Changing Adizero Adios Pro Evo 1

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Adidas has taken a monumental step in the world of running by launching the Adizero Adios Pro Evo 1, a shoe that weighs a mere 138g. This groundbreaking innovation is 40% lighter than any other racing supershoe Adidas has ever created. The shoe is set to redefine the future of racing, offering unparalleled speed and energy return to runners.

Designed for the World’s Fastest Athletes

The Adizero Adios Pro Evo 1 is not just a shoe; it’s a statement. “This is our own ‘Impossible is Nothing’ story,” says Patrick Nava, VP Product, Running & Credibility Sports at Adidas. The shoe is designed to help ambitious runners go even faster on race day and will be worn by some of the world’s fastest athletes in the upcoming marathon season.

Cutting-Edge Features for Optimal Performance

Revamped Geometry

The shoe features a first-of-its-kind forefoot rocker, placed at 60% of the length of the shoe. This innovation is lab-tested to trigger forward momentum and improve running economy.

Material Innovation

The shoe incorporates Adidas’ latest material innovation, including the newest version of the record-breaking LIGHTSTRIKE PRO foam. This foam is crafted in a non-compression molding process, providing greater energy return for runners.

New Outsole and Lightweight Upper

The outsole features new cutting-edge technology for optimum traction at a significantly lower weight. A new lightweight mesh upper completes the lightweight approach of the whole shoe.

Proven on the World Stage: Berlin Marathon 2023

The shoe’s performance is not just theoretical; it has been proven on the world stage. Tigist Assefa wore the Adizero Adios Pro Evo 1 to set a new world record in the women’s category at the Berlin Marathon 2023. She finished with a time of 2:11:53, beating the previous record by 2 minutes and 11 seconds. This monumental achievement not only puts Assefa on the map of great marathon runners but also highlights the technological excellence of the Adidas Adizero Adios Pro Evo 1.

Availability and Pricing

Ambitious runners can sign up from September 14th for the chance to get their hands on a limited number of pairs, with a second drop to follow in November 2023. The Adizero Adios Pro Evo 1 is priced at $500/€500.