adidas Originals has made a groundbreaking entry into the collegiate space by unveiling its Rivalry Collection, tailored specifically for adidas NCAA partner programs. This marks the first time that adidas Originals has created lifestyle footwear for the university sector, just in time for the kickoff of the college football season.
A Crossover of Style and Sport
“adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” said Peter Gellert, Director of adidas Originals Basketball Footwear. The Rivalry Collection aims to meet students at the intersection of style and sport, offering officially licensed colorways for Grambling State, Miami, Nebraska, Texas A&M, and Washington.
The Rivalry Shoe: Retro Meets Modern
Originally rooted in basketball, the Rivalry shoe features a retro ’80s look with a sleek silhouette that is versatile enough for the classroom, the game, or any social event. Fans and students from the partner universities can now represent their college colors with their own customized Rivalry looks. Additional collections are slated to drop later this season, giving more colleges and universities the chance to showcase their school spirit.
Pricing and Availability
The new Rivalry colorways will be available for purchase starting Friday, September 1, 2023, for $110 at adidas.com/us/college and the adidas app.