On September 25, 2023, Adidas Basketball announced a groundbreaking collaboration with NBA All-Star Anthony Edwards. The partnership marks Edwards’ elevation to a signature athlete, and the duo is set to release Edwards’ first signature shoe, the AE 1.
Who is Anthony Edwards?
Anthony Edwards, a player who has taken the NBA by storm in just three seasons, embodies unwavering self-belief. Known for his electrifying style, gravity-defying acrobatics, versatile scoring, and commitment to defense, Edwards has garnered global fan admiration. Eric Wise, Global General Manager of Adidas Basketball, praised Edwards as a “superstar” whose journey is “already legendary.”
The AE 1: A Fusion of Excellence
The AE 1 is designed with meticulous precision and built to the specifications of Anthony Edwards. This winter, the world will witness a new pinnacle in Edwards’ career as he collaborates with Adidas Basketball to introduce this futuristic design. The shoe signifies the fusion of Edwards’ audacious spirit, explosive prowess, and limitless versatility with Adidas, a brand that epitomizes excellence.
A Dream Come True for Edwards
For Edwards, the launch of the AE 1 is a significant milestone. “Having the support of Adidas Basketball, joining basketball legends who I’ve looked up to on their roster, is a dream come true. This is just the beginning – believe that,” said Edwards.
To commemorate the launch, a homecoming celebration was hosted in Anthony Edwards’ hometown of Atlanta, Georgia, on September 23. More details about the AE 1 will be announced in December 2023.