During the Copenhagen Fashion Week SS24 runway, the much-awaited second collaboration between New Balance and the Danish affordable luxury brand GANNI was unveiled. The collaboration refreshes the iconic New Balance 1906R and the RC30 sneaker, offering three unique styles in a limited run.
A Celebration of Creativity and Innovation
The collaboration was celebrated with an iconic fashion week closing party at Apollo Bar, featuring Copenhagen’s finest DJs and attracting a crowd of GANNI friends and fashion enthusiasts.
The partnership between GANNI and New Balance is a testament to both brands’ shared commitment to creativity, responsibility, and a passion for pushing boundaries. Building on the success of their first collaboration, the new collection promises to capture the essence of both brands, introducing fresh and captivating designs.
A Fresh Take on Iconic Styles
The GANNI x New Balance NB 1906R will be available in Egret and Blazing Yellow colorways, riffing on 2000s running styles. The classic RC30 Trackster is reinterpreted in bumblebee black and yellow, featuring the classic ripple sole.
Each pair invites wearers to “race towards the future,” with the shoes retailing at $170 USD for the 1906R and $120 USD for the RC30.
Launch Dates and Availability
The GANNI exclusive launch date is set for August 16th for the 1906 colorways in all regions, with the exclusive RC30 launching in EMEA and the US. The exclusive RC30 will launch in China on August 25th. New Balance’s global launch date for the 1906 colorways is August 18th.
All pieces will be available on GANNI.com and at select GANNI and New Balance stores.
A Campaign Full of Playfulness
The energy of the collaboration has been illustrated by Brooklyn-based cartoonist Suerynn Lee, who drew up playful scenarios featuring fun cameos from GANNI’s creative director, Ditte Reffstrup, and New Balance ambassador and tennis superstar Coco Gauff. The campaign can be spotted on billboards across Copenhagen, London, and New York.
A Shared Vision
Both GANNI and New Balance expressed excitement about the collaboration. Ditte Reffstrup, Creative Director at GANNI, stated, “We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us.”
Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance, echoed the sentiment, highlighting the “organic connection” and “fearless creativity” shared by the brands.
About New Balance and GANNI
New Balance, headquartered in Boston, MA, empowers people through sport and craftsmanship, with a focus on positive change in communities around the world.
GANNI, based in Copenhagen, is known for its Scandi 2.0 sense of style and commitment to responsible practices, including a 50% absolute carbon reduction by 2027 and discontinuing the use of virgin animal leather by 2023.
The New Balance x GANNI collaboration is a celebration of creativity, innovation, and responsible fashion. With its fresh takes on iconic styles and playful campaign, it’s set to resonate with fashion-forward individuals eager to embrace the future.
Source: New Balance