Feeling blue has never been so exciting! PUMA has unveiled a new collaboration with everyone’s favorite little blue creatures, The Smurfs. The collection, which is set to launch on August 17, 2023, is a delightful blend of The Smurfs’ adventurous spirit and PUMA’s essential streetwear silhouettes.

A Smurfy Collection

The PUMA x The Smurfs collection is a fun and playful expression that includes both apparel and footwear for kids and adults. It features a range of sneakers, each inspired by a different Smurf character, and incorporates recycled materials throughout.

The core of the collection showcases specially created graphics of The Smurfs frolicking and playing around the PUMA wordmark. From graphic T-shirts to matching essentials like hoodies and sweatpants, the collaboration is sprinkled with a bit of Smurf magic.

Footwear Highlights

The footwear collection is a true highlight, with designs that evoke the personalities of beloved Smurf characters:

  • PUMA Slipstream: Inspired by the malevolent Purple Smurf, this design features debossing on the toe and a special fabric tag with the exclamation “Gnap!”
  • The Mayze: Commemorating the lovable Smurfette, this yellow and blue colorway includes floral graphics on the upper and a special Smurfette badge on the tongue.
  • Suede and RS-X: New and limited-edition versions of these iconic styles are also included in the collection.

Apparel and Accessories

In addition to footwear, the collaboration offers a series of graphic T-shirts, hoodies, and sweatpants. Accessories like a beanie and a special backpack add to the whimsical charm of the collection.

Sustainability Focus

The collaboration emphasizes sustainability by incorporating recycled materials throughout the collection. This aligns with PUMA’s ongoing commitment to environmental responsibility.


PUMA x The Smurfs will be available starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA’s collaboration with The Smurfs is a nostalgic and joyful celebration of one of the world’s most beloved animated franchises. With its blend of playful designs, sustainability focus, and streetwear sensibility, the collection is sure to resonate with fans of all ages.

  • PUMA X The Smurfs (3)
  • PUMA X The Smurfs (2)
  • PUMA X The Smurfs (1)

Source: PUMA